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Adrian Hon received a BA from Cambridge University in Natural Science and studied neuroscience at Oxford University and UC San Diego. Adrian has been a leading figure in the Alternate Reality Gaming (ARG) genre at its birth in 2001, first as a player and then as a commentator with his Guide to 'The Beast'. He has written numerous articles exploring the history and potential of ARGs for Gamasutra as well as for his own weblog, mssv.net. In 2003, Adrian joined Mind Candy as the Director of Play, overseeing all aspects of game and story design for the Perplex City ARG, from live events to the creation of the Perplex City puzzle cards.
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Through the Rabbit Hole: The history and potential of Alternate Reality Gaming Alternate Reality Gaming (ARG) is one of the newest and most original gaming genres in recent years. Born in 2001 with 'The Beast' by Microsoft/Dreamworks SKG, ARGs see thousands or millions of players come together to collectively participate in a real time interactive drama that is played out both online, through websites, emails, IM - and also offline, through phone calls, live action events, SMSes and skywriting.
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