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Nicole Lazzaro, Founder and President of XEODesign, Inc, is the leading expert on emotion and the fun of games. XEODesign's 14 years of interactive research defined the 4 Fun Keys, the emotional drivers of compelling play. Her work on emotions and usability has improved player experiences for over 40 million customers for clients such as Ubisoft, Sony and EA as well as expanded the game industry's emotional palette beyond anger, frustration, and fear. XEODesign's proven techniques remove guess work from making better games by heightening emotions to create more captivating play. More and more XEODesign explores new game mechanics and genres. Free emotion whitepaper
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The 4 Most Important Emotions of Game Design. Without emotion there is no game. Emotions play a vital role in decision making, attention, performance,learning and enjoyment. Cross gender, genre, platform and game four emotions create captivating play experiences. These same four emotions separate successful games from their less successful imitators. XEODesign's research proves that best selling games such as Halo, WOW and The Sims make four promises to the player: the opportunity for challenge and mastery, rewards for experimentation and fantasy, a ticket to relaxation and an excuse to hang out with friends. Called the 4 Fun Keys these types of gameplay produce emotions such as Fiero. Come learn what emotions no game can live without.
Takeaway: Attendees learn how best sellers use gameplay to create the four most important player emotions.
Intended audience: Game designers, programmers and producers interested in creating more emotional best selling games.
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